e-Commerce e-Ssentials: Part 5 – Product Pictures
You’ve heard it many times before…”A picture is worth a thousand words.” Old sayings become “old sayings” for a very good reason…They’re true. For this post, we have to look at two cases: You are...
View ArticleClik here to view.
e-Commerce e-Ssentials: Part 6 –“Buy Now” vs. “Add to Cart”
This is a seemingly endless debate. The bottom line is…which one works best for YOU? The original and still the most common by far is “Add to Cart”. However, experiments have been run by many people...
View ArticleClik here to view.
e-Commerce e-Ssentials: Part 7 – Myths Exposed
Myth – A popular belief that has grown up around something; something having only an unverifiable existence. There are a lot of myths surrounding e-Commerce, perpetuated by people who clearly don’t...
View Articlee-Commerce e-Ssentials: Part 8 – Using Google Merchant Center
Google Base has been decommissioned for “products”. It no longer exists. Google Base is now Google Merchant Center. “Products”, according to Google, are basically “things”. What does not fall under...
View ArticleClik here to view.
e-Commerce e-Ssentials: Part 9 – PPC and SEO
OK, so you’ve got your bouncing baby e-Commerce site online (finally) and you’re ready to aggressively market it. What do you do? While you should certainly take advantage of every marketing...
View Articlee-Commerce e-Ssentials: Part 10 – Specials And Up-Selling
Take a lesson from new car dealers. New car dealers don’t make their profit on the actual car. They make most of their profit on the accessories and add-on services that they sell you, usually in the...
View Articlee-Commerce e-Ssentials: Part 11 – The Checkout Experience, or “How to Lose a...
I almost never go into the big discount department store. You know the one. Why? – The checkout experience sucks. Big time. All the time. Whether I go in at 7 in the morning and there are only 2...
View Articlee-Commerce e-Ssentials: Part 12 of a 12 Part Series – Shopping Cart Abandonment
Exactly what is “shopping cart abandonment”? The best way to define it is to compare it to shopping in a brick and mortar store, say Walmart, for example. You enter the store and take an empty shopping...
View ArticleWhy Your Website Sucks…
1) Headline Does your site have a headline that stops them in their tracks? Does your headline have the “WOW” factor, like, “WOW! I didn’t know that!” 2) Home Page Does your Home page talk about how...
View ArticleClik here to view.
e-Commerce: Setting Up Your e-Commerce Site Is Easy – Making Money Is The...
OK… You’ve done a good job of driving highly targeted visitors to you site. Your conversion rate (visitors to sales) is good. But your still not making much profit. What’s wrong? You’re probably not...
View Article
